Kelvin--summary of the article

In this article, it tries to discuss about how can a business gains benefit by operating ethically. Indeed, company has the responsibility to act responsible to society, economic and the public. Not only is good for the society, but also the company. Mutual benefit can be achieved if company can bring stakeholder and company together.
The first benefit of being ethical is to gain the competitive advantage. Company can be a good employer by offering an equal opportunity to the employee. Since the organization members have the first feeling toward the company, therefore, they will perform better if they receive a good feeling from the company. Seeing that, it helps to lower the cost of the recruitment and retaining. At the same time, it can also reduce the risk of corporate reputation thus the shareholders are more willing to finance their business.
Secondly, widen the customer based. Customer will choose the company based on their perception. According to Goodpurpose Global Study of 2008, if the company is ethical, there are 52% of the customers will advertise the company and 54% will invest their money; 68% will keep their loyalty even in the recession.
Finally, running business with an ethical way can trade off the cost in the short run. There is the cost of employing the disadvantage group. However, the cost can be traded off by the strong image in the long term.
To sum up, if the company considers the future, it is better to bring the stakeholder and the company together in order to gain the mutual benefit in the long run.

Reference:
http://www.bukisa.com/articles/204324_the-benefits-of-running-a-socially-responsible-and-ethical-company