Eileen-essay

title:Some people insisit that advertising has positive impact on the society. While other think it also negative influence.
Advertising are playing increasingly important roles in the comtemporary society and vast billboards, tv commercials and flyers are all exerting profound impact on mordern life. Televison screens, newspaper,buses,and almost all city streets are flooded by all kinds of advertisements. Consumers are faced with increasing number of advertisements from competion companies. Specially the competition among enterprises nowdays is extremely fierce. Consequently, advertiments turn into the most effective means to disseminate the products and eventually obtain more profits. Nevertheless, there are some advertisement with useless or vulgar contents which are likely to cause negative effects in our society. This has both advantages and disadvantages to consumers who are unavoidably influenced, though the degrees vary from person to person.In the meantime, wheather advertising is a good or bad has controvery. Some people argue that advertising has fundamentally benefical influence on our lives while many others contend that it has determental effect as well. Personally, I am in favour of the former view.
Convincing arguments can be made that advertising brings numerous benefits to our lives.To start with,as the advertisement placed by many competing companies.consumers are able to lean about certain new products rapidly.if a product happens to be what some consumers need. They might be attracted to make a purchase and have try use it. If it turns out to be really good,people would set about recommeding it to friends and the sales of this product will go up very quickly.so,we see this is a win-win situation.both to consumers and manufactures and we also see that consumers are not just influenced ones mind all at once. It takes time for them to establish faith in the the advertised products.therefore,with the help ads,customers can make their shopping experience more economical and less time-consuming.specically, instead of wasting our time,creative ads can afford us diverse enterment.thereby,enrich our lives.some advertising in the media can motivate people to contribute to charities.in other words, I would to be hard-pressed to image how charrity can get enough funds without the help of non-profits ads.
Obviously,advertising may carry potential drawbacks.in most cases,the advertised products are good and worth buying.but there are also caes where the effects or function of a certain product are much exaggerated and it will definitely.fool some people when they are attracted all once and go to buy it.since a product can only win the market through,its quality and its long established fame,there is every reason to believe that those fake or much exaggerated products will eventually lose their market shares and die out.thus,we wee that the market is selective and consumers are sensible in the longterm.the reason for this is that today a large proportion of advertisement is misleading.admittedly,the huge profits generated by the complete many compaies to present incorrect information about their products.for instance,in china this year ,over 350 false ads advertisement are identified and their sponsor companies were punished accordingly on March 15th,the international consumer rights day.
To sum up, I would concern that the expand of the advertising industry is not without its adverse effects . from the former disscussion we can see that advertisement influence consumers both favora and the degree of this influence differ from person to person. Despite that,the benefits created by advertising outweight the disadvantage .its inevitable for advertisement to bring some negative . as far as I concerned that its significant to overcome the shortcoming of advertising currently and give play to its positive aspect.at the same time,to protect consumers,governments can follow the practice of developement countries by enforce really strict censorship supervisor laws in regard to advertising.overall,Iam convinced that we should further promote the development of advertising and meanwhile the government should introduce measures to regulate this industry more effectively.