Nick's summary and response

SUMMARY :
Advertising effects
Advertising has became a good way to communicate through the use of media. It is a form to get some information about the products, ideas and service by the advertiser. Advertisements have a lot of influence with consumers in order to increase more profits and consumers who want to buy your products. Advertisement is a corporation to help sellers market products. Also it is used to impact public actions and ideas. The forms and media in which the advertisements exist aims to use different ways to show them.
There are many ways to indicate about advertising such as newspapers, magazines, radio, TV and internet. In the subways or billboards along the freeway, we also can see. As the same some logos, signage and products appear in many place. So the purpose designed is to attract viewers.
As we all know advertising bring lots of things for us, but we still find some defect in advertising. So what advertising does not do? Some studies have indicated that the advertising can create needs and stimulate the marketing motivation. However we found that some advertisers use highly exaggerated ways to cheat public. Every day in the radio and TV, the advertising will occupy lots of time to show them. The research has told that most of the complaints come from these advertising.

RESPONSE

There is no doubt the advertising has bring lots of benefits for us. Advertiser uses some creative forms and ideas to show for consumers. For manufacturer ,seller and advertiser, it is absolutely great to get high profits. For our consumers, sometimes it is very convenient to get some information. In many place we may be attracted by lots of special advertising design such as some special logos. So if we are interested in them ,we may choose to know more information. In fact this effect tell us these advertisings are successful. However, some awful situations still exist. We often find that some advertisings are very boring. We don’t know how the seller and advertiser cooperate. Maybe no one will buy these products, but it still occupied lots of time to flack. At least it wastes lots of resource about media. Maybe after the purchase, people find that the function with these products are not consistent with the description in the advertising. A lot of complaints will appear. So advertising should use a reasonable way to show the products or ideas for public. Public also should use normal mind to face today’s advertising.


REF: http://encyclopedia.jrank.org/articles/pages/6414/Advertising-Effects.html
http://www.99bysj.cn/Soft/english/200902/698.html