ESSAY PLAN --NICK

Topic: The benefits and drawbacks of advertisements

Introduction:
Background: With the rapid development of society, advertisements are playing an increasing significant role in people’s everyday lives. Everywhere people go, a voice in their ears says: “Buy me.” Some people claim that advertisements have become an indispensable part of modern life. However, as the proverb goes: “No garden without weeds,” advertisements also exert some adverse effects on our lives. Many people suffer a lot from the advertisements, which fall thick and heavy, to such an extent that some of them even put forward the proposal that all advertisements should be banned. Views on the issue in question vary from person to person.

Body:
1. benefits
a. manufacturers cam promote their new products and enhance marketing
b. introduce a new lifestyles to us and help us to keep abreast with the ever-accelerated updating of science and technology.
c. Offer us great visual and audio enjoyment and enlightenment

2. drawbacks
a. many of the advertisements are exaggerative, misleading and false, full of flowery words and traps
b. produce a far-reaching negative influence on the healthy development of our younger generation
c. some advertisements are irritating disturbances to us
d. the cost of the advertisements is often transferred onto customers

3. against and dealwith
a. make sure that the strengths are enhanced and the weaknesses are discarded
b. the government should lay down more effective laws
c. supervision over the advertising industry
d. people should be more rational

Conclusion:
Advertisements, like anything else, have more than one face. Their advantages should never keep us from their drawbacks.