Essay plan -- Kelvin

Essay plan
Topic: Being ethical is the golden way of doing business.
Passively? Actively?

Introduction:
• Background information (government, consumer, business put more attention on ethical issue)
• Why company should be ethical? (My stance)
o Passive →government policy and the pressure for the public
o Active → goodwill and image, sustainable development
• Small conclusion
oCompany should do business ethically in the future

Body
1. Passive
a. Legislation of the law (pollution, product quality)
b. Environmental friendly group (green peace)
i. What are the results and the achievements
(Including the case)

2. Active
a. Why business nowadays becomes more ethical than before?
b. Case analysis (Starbucks)
c. The result and the achievement

3. The opposite opinion
a. High cost
b. Sometimes doesn’t bring any benefit to the company
c. Company expansion may be constrained

(Finally, argue against the opposite opinion)

Conclusion
Summarize the advantages of being ethical and the consequences of unethical.
“Golden way” is being an ethical business.