Introduction of the essay--Kelvin

Promotion is the leader of the 4ps
Promotion always takes away money from your wallet!

Introduction:
It is complicated to discuss what are the factors should a successful corporation have. Someone might say good management or strong brand name. Definitely, these are the factors that every corporation should have or aspire to develop. Indeed, marketing strategy or marketing mix had been a popular and essential study topic in the business world nowadays. As we all know, most corporations are selling product or service to their customers in order to survive and develop. Marketing mix is the crucial tool to help company to target their customer and sell the product successfully. However, what is marketing mix? Basically, marketing mix is including product, price, place of distribution and promotion. Product is the good or service offered by the company including variety of product mix such as features, design and package. Price is the amount in term of money that charged by the company for the product or service. Place of distribution is the channel and coverage such as the transportation and physical store as well as the online shop. Promotion is the personal or non-personal communication with the target customer in order to inform them with the information of the overall product. The combination of these four elements is called marketing mix. In addition, company has the option of adding, subtracting, or modifying in order to create a desire marketing strategy (Larry Steven Londre, 2009). In fact, someone always comes up with the question that is which one is the most important one in the marketing mix. In the following paragraphs, which are going to illustrate why, promotion is the leader of the marketing mix but not the other by using some real cases.


References:
Larry Steven Londre Marketing, IMC, Advertising, Promotion, Media and More. 2009
www.londremarketing.com/documents/Nineps05122009.pdf