Introduction- Shantanu

Topic: Advertising should be an important consideration of ethical business.

Introduction:

We are totally surrounded with advertisements. Now if we can see in an advertisement that someone is drinking some kind of energy drink and doing crazy things all day with a lot of energy then what will be the impact on consumers? The impact will be if any one drinks that energy drink then that person would be able to be that much energetic. But in the real life is it true? May be or maybe not. But the question is showing this kind of advert is how ethical? Now a day’s ethics had being a big issue in the business world. Everybody is talking about doing ethical business. Business ethics means what is right and wrong in the business. Though it has been still a vague definition of business ethics that what is right or wrong but it is vey much clear to all that no one can show wrong, puffed up or unclear information in their advertisement. If any one does so then it would be nothing but a deceitful doing with the consumers. Now people are talking about environment friendly product, donation or other kind of social welfare jobs by the companies as the ethical business. But advertising is the most common and efficient way to communicate with the consumers. Advertisements represent a company. So that should be the most ethical part of the business. But still we don’t relate advertisements and ethics together. In the essay it will be discussed both for and against arguments of that how important is this to take advertisements under consideration of doing ethical business.

Ref:

Phillip V. Lewis, October, 1985, Journal of Business Ethics, Defining ‘business ethics’: Like nailing jello to a wall

http://www.springerlink.com/content/9604533j32rl1n5m/