Essay plan ----Eddie

Should e-commerce replace physical store?

Introduction

Background: new kind of distribution channel
The definition of e-commerce
E-commerce should replace physical store

Main body

E-commerce history and situation for example Dell, Amazo.com,e-bay

E-commerce advantage
1.companies can reach the global market easily
2.consumers can save their time to buy what they want


E-commerce disadvantage
1.lack of security
2.The procedure of online trade is complicated

Argument disadvantage
1.improve security system
2.make the easy online trade procedure

Conclusion
At the present time, the majority of companies have e-commerce department to increase market share. E-commerce’s benefit is bigger than physical store.


J.Ben Schafter, Joseph Konstan ,John Riedl (1999) Recommender System in E-commerce
http://portal.acm.org/citation.cfm?id=337035&coll=GUIDE&dl=GUIDE&CFID=89465764&CFTOKEN=29706309&ret=1#Fulltext

Stephen S. Standifird (2001) Reputation and e-commerce: eBay auctions and the asymmetrical impact of positive and negative ratings
http://jom.sagepub.com/cgi/content/abstract/27/3/279

Raymond R.Burke (Sep,2002) Technology and the customer interface: What consumers want in the physical and virtual store
http://www.springerlink.com/content/c13308q6h14k7u83/