The introduction of essay---Eddie

Should e-commerce replace physical store?

The last two decades have seen a considerable increase the internet use in the world, so it is the internet which has a big impact on people’s lives and companies operation at the present time. It can be seen that the majority of people rely on the internet excessively. If these people do not have use the internet in the day, they feel that they cannot do anything even cannot live. Besides, multinational companies utilise the internet to make a conference which knows companies’ operation policy. Due to technological progress, companies have the latest method to sell their products to consumers. In this decade e-commerce has grown rapidly in the marketplace, adopting this distribution channel to increase the company’s business volume and market share. The definition of e-commerce is “buying and selling processes supported by electronic means, primarily the internet”. (Gary Armstrong and Philip Kotler P485) A minority of people consider that buying goods on a physical store is better than buying on the internet. However, from the long term conception of e-commerce might replace physical store in the future. This essay will describe the history and situation of e-commerce. It will then examine the advantage of e-commerce. After this, it will be the drawback of e-commerce. Finally, there will be analysis of the new distribution channel.


Reference
Gary Armstrong and Philip Kotler (2005) Pearson Prentice Hall 7e, Marketing: an introduction P485