Essay Plan:
Topic: Advertising should be an important consideration of ethical business.
(A) Introduction:
Background: Clear definition of advertising and ethics in business.
- How these two topics are related?
- Little description that how unethical advertisement can affect our life.
- Essay structure
- My stand: Advertising should be an important consideration of ethical business.
- Conclusion.
(B) Main Body:
a. Argument against:
- All arguments against ethics in advertising, e.g. not profitable for business
- Consumers now can think critically.
- Provide evidence of the arguments.
- Conclusion.
b. Arguments for:
- Description of use of unclear and false information in advertisements.
- How far advertisements can affect consumer’s buying behavior?
- Provide necessary evidence.
- Conclusion.
(B) Conclusion:
Summarizing the whole essay and supporting the thesis statement with some recommendations will conclude the essay.
Ref:
Looks like a good plan, even though I can't see the left hand side of it.
ReplyDeleteWho are those references of?