Sunday, 9 May 2010

My Essay Plan And Topic

Physical Punishment:
Is it a good way to discipline children


(A) Introduction and Background in detail about physical punishment
- What is Physical Punishment

(B) Argument – Favour
- Immediate way to teach children good and bad
- Other punishment can be psychologically damaging
- Useful method of discipline.

(C) Argument – Against
- Effects of Physical Punishment on Children and on Parents
- Damaged relationship between Families
- It can cause physical injury
- Lead children to bad habits

(D) Discussion: both sides

(E) Critical Analysis

(F) Personal Opinion: It’s a wrong way to deal and will not work nowadays, we have to change our mind

(G) Conclusion

References:

1. Murray A. Straus “Discipline and Deviance: Physical Punishment of Children and Violence and Other Crime in Adulthood” Social Problems, Vol. 38, No. 2 (May, 1991), pp. 133-154

2. Elizabeth T. Gershoff “Corporal Punishment by Parents and Associated Child Behaviors and Experiences: A Meta-Analytic and Theoretical Review” Psychological Bulletin, 2002, Vol. 128, No. 4, 539–579.

3. Christopher G. Ellison and Darren E. Sherkat “Conservative Protestantism and Support for Corporal Punishment” American Sociological Review, Vol. 58, No. 1 (Feb., 1993), pp. 131-144

Saturday, 8 May 2010

Introduction of the essay--Kelvin

Promotion is the leader of the 4ps
Promotion always takes away money from your wallet!

Introduction:
It is complicated to discuss what are the factors should a successful corporation have. Someone might say good management or strong brand name. Definitely, these are the factors that every corporation should have or aspire to develop. Indeed, marketing strategy or marketing mix had been a popular and essential study topic in the business world nowadays. As we all know, most corporations are selling product or service to their customers in order to survive and develop. Marketing mix is the crucial tool to help company to target their customer and sell the product successfully. However, what is marketing mix? Basically, marketing mix is including product, price, place of distribution and promotion. Product is the good or service offered by the company including variety of product mix such as features, design and package. Price is the amount in term of money that charged by the company for the product or service. Place of distribution is the channel and coverage such as the transportation and physical store as well as the online shop. Promotion is the personal or non-personal communication with the target customer in order to inform them with the information of the overall product. The combination of these four elements is called marketing mix. In addition, company has the option of adding, subtracting, or modifying in order to create a desire marketing strategy (Larry Steven Londre, 2009). In fact, someone always comes up with the question that is which one is the most important one in the marketing mix. In the following paragraphs, which are going to illustrate why, promotion is the leader of the marketing mix but not the other by using some real cases.


References:
Larry Steven Londre Marketing, IMC, Advertising, Promotion, Media and More. 2009
www.londremarketing.com/documents/Nineps05122009.pdf

Friday, 7 May 2010

My Essay General Outline---Sophie

The impetus for technology and innovation, esp.development of the new mass media, whether influence on the growth of juvenile or not?


A. INTRODUCTION

--general backgrounds: technology development&the lifestyle of human beings

--specific range: new mass media influence on the younger generation via...

--my whole essay structure what I will discuss step by step

--the thesis about this topic


B. BODY PARTS

--The arguments for: TV will benefit the adolescents

1.Money: save the costs instead of buying expensive theatre and cinema tickets,
"civilian pleasure"

2.Knowledge&Information: broaden one's horizon, open one's mind; understanding the colourful and different cultures, religious and communities; knowing the worldwide news quickly

3.Entertainment: relax from the day-pressure of school; fun and leisure from the programmes

4.Family Union: promote the members of the whole family who rarely met in the fast tempo life to sit together and watch their favourite moving pictures

5.Specific cases or examples

--The arguments against: adverse effect on growth of youngest

1.physical/lifestyle: addiction of TV -"couch potatoes", obesity; bad eye-sights

2.phycological/spiritural: companionless; depression; self-centered, egoistic...

3.time: life is too short to be waste, esp.the golden-ages of youth

4.false value & peer pressure: "visual images" -incorrect recognition and judgement of the society and the world; lack abilities of cooperation and competition; bad habits -fail in study; imitate the actions of violence and pornography -crime...

5.specific examples or statistics


C. CONCLUSION:

--comparison & contrast the above two sides

--summarise

--the thesis of the whole essay (paraphrase the thesis of the introduction)

--my point of views

--the solutions to tackle the widespread phenomena of kids addicting TV box

--suggestion & implication


References:
1.Book:"Television: Its Impact on
School Children" BY ELEANOR E. MACCOBY
2."Do We Fatten Our Children at the Television Set? Obesity and Television Viewing in Children and Adolescents" by William H. Dietz Jr MD, PhD1, Steven L. Gortmaker PhD1. PEDIATRICS Vol. 75 No. 5 May 1985, pp. 807-812
3."'Long-term harm' of too much TV for toddlers".http://news.bbc.co.uk/1/hi/health/8654963.stm
4.[BOOK] "Playing with power in movies, television, and video games: from Muppet Babies to Teenage" Mutant Ninja TurtlesM Kinder - 1993

The essay's topic and plan ----Sue

Topic: Are women are better parents than men?

(A) Introduction:

-Background: The different role of parenthood between mothers and fathers in the past and present
- why children is more important for mothers than fathers?
- Nowadays, are women more responsible for taking after children in their family?
- Give the structure of the essay
- My thesis : women are better parents than men
- Small conclusion

(B) Body:

1. Argument for:
- Why women may be better parent than men?
- (1) Psychological factor: women are more dedicated parents than men
- Give the evidence to support.
- (2) Biological factor: women have a much shorter reproductive life then men
- Give the evidence to support
- Small conclusion


2 Argument against:
- Can single fathers replace mother’s role in their families.?
- (1) Custodial fathers can be competent primary parents due to economic status
- Give the evidence to support
- (2) Single fathers have personality traits and tend to internalize
their psychic predisposition
- Give the evidence to support
- Small conclusion


(C) Conclusion
- Response the topic and thesis and give my opinion.


References:


http://www.psychologytoday.com/blog/the-scientific-fundamentalist/200806/why-are-mothers-better-parents-fathers-part-ii

http://www.jstor.org/stable/584288?seq=2

ಇಬ್ರಾಹಿಂ

IBRAHIM ESSAY PLAN
IMPLICATION OF IMMIGRATION TO THE UK
Introduction:
Definition of immigration
History of immigration to the UK
Types and reasons of immigration
Adva & disadva of immig (culture & economy) preview
My thesis and conclusion
Main body:
Economy impacts:
Skilled workers +
International students +
Tax (trade & salary) +
Free health care –
Unskilled workers –
Lack of jobs for UK citizens –
Implications on society :
Transmission of culture and knowledge +
Create new jobs +
Overcrowded population –
Increasing criminal rate-
Raise life expenses –
Damage traditional culture -
Conclusion :
What gov should do to reduce nega impacts and encourage posi impacts
References :
http://www.nationalgeographic.com/xpeditions/lessons/09/g68/migrationguidestudent.pdf
http://www.publications.parliament.uk/pa/ld200708/ldselect/ldeconaf/82/82.pdf

Thursday, 6 May 2010

Essay plan- Nero

topic: global warming
true? should we take more action?

introduction:
background: nowadays, increasing g.w. news have been reported.
one side: we should focus on it
another side: it is not true.


main body:
a:support: co2 ,temperature increased, some islands disappeared.....

b:against : sun -closer , crustal movement....

c:comparison: advant.&disadv.


conclusion:at the present time, there are many other problem,such as unemployment, environmental pollution...


reference:
www.//en.wikipedia.org/wiki/global_warming
http://www.aproundtable.org/tps30info/globalwarmup.html

Monday, 3 May 2010

Essay Plan--kelvin

Promotion is the leader of 4Ps
Promotion always takes away money from your wallet!

Introduction:
• Briefing introduce what are 4ps→ product; promotion; price; place of distribution
• What are they using for? The purpose of 4Ps.
• Which one is the most important? (My thesis)
o Promotion is the most important
• The structure of the essay
o The reasons why promotion is the most crucial
o How the other 3ps contribute to the buying decision (opposite opinion)
o Use cases or data to compare their effects on buying decision
• The small conclusion
Main body
1. The reasons why promotion is the most crucial
a. Promotion strategies are carried out in the whole product life cycle
b. Promotion stimulates the irrational purchases decision
2. Opposite opinion
a. Product
b. Price
c. Place of distribution
3. Compare
a. Maybe use cases to compare the general situation that promotion contributes the most to the success of the product
b. Small conclusion
The conclusion
• Each of the 4ps is essential, but
• Promotion plays the main role in the marketing mix